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Author: Ben

| Posted in 30fps

| Posted in Strategery

People often ask me, “Ben, what is your secret to life? To living successfully?” And of course I tell them that it is all about the Benjamins. Or at least one Benjamin, and that one being me.

Ok, so that may or may not be true (no one has actually ever asked me anything remotely like that), but that doesn’t mean that I don’t have an opinion on it. In fact, if you knew me better (and why wouldn’t you want that), you would know that one of my favorite past times is developing random opinions on the fly about most anything that is in front of me. Given the right situation I could build a pretty solid opinion about coffee, even though I don’t drink coffee and have no understanding of the draw, outside of the caffeine.


| Posted in Chaos, Strategery
Social Web Experiment #1 – FB National Innuendo Week

For those that know me, it should be no surprise that I am very interested in how ideas catch and then spread online in social networks. I really like playing around with that concept and trying to test my own theories on what motivators are primary in the propagation of such instances. For any of us that have email, or participate in online social networks like Twitter, MySpace, or Facebook, we all have experienced them – whether it is a service man’s faith promoting letter of dubious origin or a fund raising request for a dying child that has been circling the internet for more than a decade.


| Posted in Gangrene

(click image to enlarge) Introducing the first poster for our annual Agency Creative Event – The Gangrene Comedy Film Festival (designed by our own Mike Terrell). This is our 12th show and we are really excited about it. This year’s theme is “Size 12” and it will be a veritable celebration of all things Sasquatch, […]


| Posted in Strategery
Social media and me

Social media is everywhere. And so are the experts. Twitter is so full of social media experts that I hear they are going to have to start rationing out user names that have the word “guru” in them. According to a recent very important and very prestigious study that I shall not name, the number of social media experts in the US alone is equal to the population of the United Kingdom. Plus they all have very lovely aristocratic twitter accents that are just plain adorable (see @stephenfry for an example).


| Posted in 30fps, Chaos

Let’s be clear up front, I haven’t seen all of the nominated pictures for the top awards, but I don’t think that should preclude me from sharing my thoughts. So the following will be a list of the Best Picture nominees with a brief summary of my thoughts on each, followed by an overall impression of each of the remaining premiere categories. I will also pick which one I think should win, not which one I think will win – those are two completely different things.


| Posted in Strategery

It slices, it dices, it avoids easy classification (which actually is probably a bit of anathema in the marketing world) for an Agency blog, but what does Blogmaster 2000 really do? Good question. Actually, a very good question. And it is one that we debated internally here at mediaRif quite a bit as we approached our recent exercise in self rebranding.

If you have ever been to more than a few Ad Agency blogs, it is quite quickly apparent that there are a lot of smart people out there and they are all talking about the same things and have all pretty much reached the same conclusions. Which is expected. But what does all of that say about your agency? What would it say about our agency (www.mediarif.com)?


| Posted in Strategery

Right off the top, let’s be very clear – I’m not complaining, I love my clients, but there is something that most all agency clients have in common: a strange unexplainable need to ignore the initial rounds of review and then engage on the last round and submit a ton of feedback. Don’t get me wrong, I don’t mean clients as individuals – individually, for the most part, they all seem to have an understanding of the importance of a disciplined process to manage clean prescriptive feedback. But as organizations, it tends to get lost quickly.


| Posted in Chaos, Flip Book

Madagascar, the Dreamworks’ animated film about a small group of zoo animals that escape the big city to live in the “wild”, is exponentially better than Shark Tale, however, that probably isn’t saying a whole heck of a lot. Shark Tale, quite frankly, should never be confused with the standard for quality. In order to set a good baseline against which to make a fair comparison you really need to start with something that is perfectly average in all that it achieves, not great, but not horrible, something that just is what it is – for better or for worse. With that in mind it is probably more appropriate to start off this review by saying that Madagascar, the Dreamworks’ animated film about a small group of zoo animals that escape the big city to live in the “wild”, is every bit as good as Shrek 2.


| Posted in Strategery

By now, most everyone should have a decent grasp on what social marketing is and how it works at a fundamental level. But before you jump into it, be sure to ask yourself if you really understand what social marketing entails.

Each individual social marketing network has its own unique needs based on how its users interact with it. Today’s best-known social networks are Facebook, Twitter, LinkedIn and MySpace. As you contemplate your overal marketing strategy, you will need to build a clear understanding of the audiences that each attracts — for though similar in purpose and competitive in nature, each engages its audience differently.


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