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Tag Archives: four-armed martians

| Posted in Strategery
BLOGGYBLOG

(Note: This is the sixth in a series of Blogmaster 2000 posts about four-armed Martians in which I don’t actually discuss anything that is truly useful with regard to Martians, or even mention them at all. I wrote the following up for a friend that was starting a blog and just needed some high level direction […]


| Posted in Strategery

With the recent Initial Public Offering of Facebook, I thought it might be worthwhile to level set my thoughts on the major Social Media players currently.

The big draw of Social Media from the beginning has been the connectedness. The things that made this possible were the freedom to communicate without barriers (for the most part), the democracy of reciprocity – it was a two way relationship, it was no longer solely about those that could speak hogging the microphone. Everyone had a microphone and there is disruptive, wonderful beauty in that.


| Posted in Strategery

Have you noticed on Facebook that not everyone or every page that you are following shows up in your newsfeed? This has become much more pronounced over the last couple of months as FB has pushed through several relatively big platform updates. It becomes especially noticeable if you simultaneously browse your newsfeed on the website and on an aggregator app like Seesmic, or on a mobile app like SocialScope for Blackberry.


| Posted in Strategery

People often ask me, “Ben, what is your secret to life? To living successfully?” And of course I tell them that it is all about the Benjamins. Or at least one Benjamin, and that one being me.

Ok, so that may or may not be true (no one has actually ever asked me anything remotely like that), but that doesn’t mean that I don’t have an opinion on it. In fact, if you knew me better (and why wouldn’t you want that), you would know that one of my favorite past times is developing random opinions on the fly about most anything that is in front of me. Given the right situation I could build a pretty solid opinion about coffee, even though I don’t drink coffee and have no understanding of the draw, outside of the caffeine.


| Posted in Strategery
Social media and me

Social media is everywhere. And so are the experts. Twitter is so full of social media experts that I hear they are going to have to start rationing out user names that have the word “guru” in them. According to a recent very important and very prestigious study that I shall not name, the number of social media experts in the US alone is equal to the population of the United Kingdom. Plus they all have very lovely aristocratic twitter accents that are just plain adorable (see @stephenfry for an example).


| Posted in Strategery

Right off the top, let’s be very clear – I’m not complaining, I love my clients, but there is something that most all agency clients have in common: a strange unexplainable need to ignore the initial rounds of review and then engage on the last round and submit a ton of feedback. Don’t get me wrong, I don’t mean clients as individuals – individually, for the most part, they all seem to have an understanding of the importance of a disciplined process to manage clean prescriptive feedback. But as organizations, it tends to get lost quickly.


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