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Tag Archives: good process

| Posted in Strategery

Right off the top, let’s be very clear – I’m not complaining, I love my clients, but there is something that most all agency clients have in common: a strange unexplainable need to ignore the initial rounds of review and then engage on the last round and submit a ton of feedback. Don’t get me wrong, I don’t mean clients as individuals – individually, for the most part, they all seem to have an understanding of the importance of a disciplined process to manage clean prescriptive feedback. But as organizations, it tends to get lost quickly.


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