
By now, most everyone should have a decent grasp on what social marketing is and how it works at a fundamental level. But before you jump into it, be sure to ask yourself if you really understand what social marketing entails.
Each individual social marketing network has its own unique needs based on how its users interact with it. Today’s best-known social networks are Facebook, Twitter, LinkedIn and MySpace. As you contemplate your overal marketing strategy, you will need to build a clear understanding of the audiences that each attracts — for though similar in purpose and competitive in nature, each engages its audience differently.