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Tag Archives: Strategy

| Posted in Strategery
BLOGGYBLOG

(Note: This is the sixth in a series of Blogmaster 2000 posts about four-armed Martians in which I don’t actually discuss anything that is truly useful with regard to Martians, or even mention them at all. I wrote the following up for a friend that was starting a blog and just needed some high level direction […]


| Posted in Strategery

With the recent Initial Public Offering of Facebook, I thought it might be worthwhile to level set my thoughts on the major Social Media players currently.

The big draw of Social Media from the beginning has been the connectedness. The things that made this possible were the freedom to communicate without barriers (for the most part), the democracy of reciprocity – it was a two way relationship, it was no longer solely about those that could speak hogging the microphone. Everyone had a microphone and there is disruptive, wonderful beauty in that.


| Posted in Strategery

It slices, it dices, it avoids easy classification (which actually is probably a bit of anathema in the marketing world) for an Agency blog, but what does Blogmaster 2000 really do? Good question. Actually, a very good question. And it is one that we debated internally here at mediaRif quite a bit as we approached our recent exercise in self rebranding.

If you have ever been to more than a few Ad Agency blogs, it is quite quickly apparent that there are a lot of smart people out there and they are all talking about the same things and have all pretty much reached the same conclusions. Which is expected. But what does all of that say about your agency? What would it say about our agency (www.mediarif.com)?


| Posted in Strategery

By now, most everyone should have a decent grasp on what social marketing is and how it works at a fundamental level. But before you jump into it, be sure to ask yourself if you really understand what social marketing entails.

Each individual social marketing network has its own unique needs based on how its users interact with it. Today’s best-known social networks are Facebook, Twitter, LinkedIn and MySpace. As you contemplate your overal marketing strategy, you will need to build a clear understanding of the audiences that each attracts — for though similar in purpose and competitive in nature, each engages its audience differently.


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