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Tag Archives: Twitter

| Posted in Strategery

With the recent Initial Public Offering of Facebook, I thought it might be worthwhile to level set my thoughts on the major Social Media players currently.

The big draw of Social Media from the beginning has been the connectedness. The things that made this possible were the freedom to communicate without barriers (for the most part), the democracy of reciprocity – it was a two way relationship, it was no longer solely about those that could speak hogging the microphone. Everyone had a microphone and there is disruptive, wonderful beauty in that.


| Posted in Chaos

While attending CES this year for work, I tweeted my adventures, but since I am fundamentally a very boring person in real life, I figured it made sense to tweet my fake adventures too, just to make it interesting to others. Here are my #FakeCES tweets.


| Posted in Strategery

Have you noticed on Facebook that not everyone or every page that you are following shows up in your newsfeed? This has become much more pronounced over the last couple of months as FB has pushed through several relatively big platform updates. It becomes especially noticeable if you simultaneously browse your newsfeed on the website and on an aggregator app like Seesmic, or on a mobile app like SocialScope for Blackberry.


| Posted in Strategery
Social media and me

Social media is everywhere. And so are the experts. Twitter is so full of social media experts that I hear they are going to have to start rationing out user names that have the word “guru” in them. According to a recent very important and very prestigious study that I shall not name, the number of social media experts in the US alone is equal to the population of the United Kingdom. Plus they all have very lovely aristocratic twitter accents that are just plain adorable (see @stephenfry for an example).


| Posted in Strategery

By now, most everyone should have a decent grasp on what social marketing is and how it works at a fundamental level. But before you jump into it, be sure to ask yourself if you really understand what social marketing entails.

Each individual social marketing network has its own unique needs based on how its users interact with it. Today’s best-known social networks are Facebook, Twitter, LinkedIn and MySpace. As you contemplate your overal marketing strategy, you will need to build a clear understanding of the audiences that each attracts — for though similar in purpose and competitive in nature, each engages its audience differently.


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